Corporate planning in uncertain times
Strategies, methods and practical tips
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Strategies, methods and practical tips
Companies are facing more uncertainties and risks than ever before - be it due to geopolitical crises, technological disruptions or economic fluctuations. Purely deterministic planning is therefore no longer appropriate. Instead, strategies are needed to deal with uncertainties flexibly and proactively. This article shows how modern corporate planning works, which methods have proven themselves and provides practical tips for controllers, CFOs and CEOs.
Many companies still rely on a one-point forecast: a fixed sales figure is planned for the next year - and it is implicitly assumed that this figure will be achieved. Do you know this too? But the reality is often different. According to a study by Hamann et al. (2022), companies with flexible planning have significantly better financial results than those with rigid planning models. Risks and uncertainties must therefore be actively integrated into planning.
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