A MEGATREND: THE STRONGER CONSUMER ORIENTATION OF IT

The strategic importance of Business Intelligence (BI) is growing for more and more companies. BI methods and technologies allow organizations to better plan and control their business processes and the market through greater transparency. Many companies have now defined a BI strategy and taken organizational measures to improve its implementation within the organization. Current trends come from very different areas. Some can be traced back to a mega-trend: The stronger consumer orientation (consumerization) of IT. This phenomenon describes the alignment of applications and access paths to applications with the experience of users in their private lives. BI applications are influenced by this in very different aspects, e.g. interface design, expectations of query speed and provision of possibilities for collaboration as known from social networks or the use of mobile devices to access BI systems.